Fragrance brands leverage celebrities to amplify message
Despite having their own online platforms and accounts, fragrance brands are increasingly leveraging star power by using celebrities to amplify the message themselves.
Archives for December 11, 2013
Natural personal care market defies gloomier picture in developed markets
Natural personal care is continuing to grow at healthy rates worldwide even in the United States and Europe, where other categories have been less dynamic, according to new data from Kline.
University of Michigan research calls for 'better sunscreens'
UM scientists have found that even low levels of exposure to ultraviolet A1 or UVA1 can cause damage at the molecular level after just a few days.
Hermann Koch sold to investment group
Cosmetics packaging manufacturer Hermann Koch Group has been sold to a group of German investors in a change which will also involve a management reshuffle.
Cosmetics represent top 3 nanomaterials launched in France in 2012
According to the Ministry of Ecology, Sustainable Development and Energy, cosmetics formulations ranked in the top three position of all nanomaterials placed on the French market in 2012.
Mobile technology has increased value for beauty brands, but work still to be done
The growth of mobile technology has been noticed by beauty brands, which see the value of smartphones and tablets as research tools and m-commerce vehicles, although there is still work to be done to optimize the platform.