Archives for December 10, 2013

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Getting consumer engagement right to stay ahead of your game

By Simon Pitman

On the back of a presentation that Robert Passikoff, founder of Brand Keys, will give about consumer engagement at next year’s Cosmetics Vision event, we spoke to him to find out the best approach to cracking this vital nut.

Nivea anti-stress deodorant designed to stop sweat

By Andrew MCDOUGALL

The Nivea deodorant Stress Protect is the first antiperspirant that Beiersdorf has developed especially to target stress-induced sweat and here we take a look at the science from the research team behind it.

Tide turns on ‘West is best’ mind set

By Michelle Yeomans

 For Asia's home grown brands that have been working tirelessly to change the “West is best" mind-set with cosmetic consumers, it appears their efforts have paid off as the tide begins to turn...