Is that toast I smell? Federation of Bakers grabs attention with perfume
The Federation of Bakers has designed a toast-scented fragrance in a ‘quirky’ marketing ploy to encourage young women to think differently about bread, its director says.
Archives for October 3, 2013
Estee Lauder further expands in Africa due to 'strong luxury demand'
After expanding some of its brands in Africa earlier in the year, the high-end beauty giant has now discovered another market for its MAC brand, which will see new stores in Botswana and Zambia by 2014.
New packaging system to encourage quick product use
An innovation by an Italian company will allow cosmetics companies to deliver upselling at the touch of an IPad.
EU addresses innovation constraints
At JRC's most recent conference on 'Corporate R&D and Innovation' (CONCORDi), experts revealed the interaction between financial constraints and innovation is bi-directional, and that as a result, firms “successful innovative activities can entail in...
Green formulators turn to food industry for preservative solutions
As natural cosmetic formulators continue to search for workable preservative solutions, food ingredients are proving popular but only form a part of the solution, Organic Monitor claims.