The cosmetics giant and the blogger: the new "social e-commerce experience"
Cosmetics giant L’Oreal and internet personality Michelle Phan have collaborated to launch a new colour cosmetics brand- sold exclusively online.
Archives for August 21, 2013
Fitch reaffirms L’Oreal’s F1+ rating
The credit ratings Agency has affirmed L’Oreal’s Short-term Issuer Default Rating (IDR) as a stellar “F1+.”
Croda's e-seminar to focus on "seeing beauty through multiple lenses"
Global speciality chemical company Croda has announced that their new online educational seminar, to be held on September 12, will focus on the seeing beauty through different cultural and geographical lenses.
‘Tongue in cheek’ marketing - the best way to connect with the consumer?
As brands continue to make efforts to stay on top of evolving technology and social media platforms to connect with the consumer, innovative marketing campaigns are imperative in helping them to stand out amongst the noise.
ASA clamps down on misleading ‘anti-ageing’ claims
The Advertising Standards Authority has ruled against online retailer gogroopie.com, after it ruled advertisements for ‘Skin Chemists Apple Stem Cell Serum’ products as being misleading.
Beauty conference focuses on how to tap into the latest trends
A beauty conference will be taking place in London next month that will focus on the current big beauty trends and how to successfully incorporate them into a business strategy.