Archives for June 3, 2013

← 2013

Birchbox starts new chapter with new global brand identity

By Andrew MCDOUGALL

Having cemented its position in the beauty box market, discovery retail firm Birchbox is not resting on its laurels, as it unveils its new global brand identity and website, in a bid to improve and strengthen customer experience and create a lifestyle brand.

Premium skin care takes centre stage in China

By Andrew MCDOUGALL

The premium skin care market in China has seen strong growth over the last 12 months and possesses several opportunities for cosmetics manufacturers.