Water on the brain: hydrating and moisturising the most popular skin care claims
Hydrating and moisturising claims are in huge demand in the beauty arena at present with the influence and imagery of water helping global product launches.
Archives for April 18, 2013
Expert highlights cracks in cosmetic campaigns for ageing consumers
Mark Beasley, managing director of rhc advantage, a mature marketing agency that looks at how brands market to the ageing consumer, has highlighted some crucial areas cosmetic campaigns may be missing out on.
Luxury and actives continue to be a winners for L’Oréal
L’Oréal has revealed interim first quarter results that show the business is continuing to grow off the back of sales of luxury and active cosmetics, while the professionals category slow up.