Rihanna dropped from Beiersdorf's Nivea campaign
Pop star Rihanna has been dropped from a multi-million Euro advertising campaign sponsored by Germany-based cosmetics and personal care giant Beiersdorf for its Nivea skin care brand.
News & Analysis on Cosmetics Innovation
Pop star Rihanna has been dropped from a multi-million Euro advertising campaign sponsored by Germany-based cosmetics and personal care giant Beiersdorf for its Nivea skin care brand.
Kemin continues to strengthen its presence in the cosmetics market, this time in Europe with the addition of UK & Ireland distributor Adina.
Paris based company, Veld’s claims it has developed a unisex fragrance based on ‘aromatherapeutic’ and ‘neurocosmetic’ research that helps to reduce the urge to overeat.
Whilst many segments of the cosmetics market plateau, the men’s grooming category is reporting strong sales growth as maintenance of facial hair becomes more popular.
The yearly Packaging Innovations shows are be readied across Europe, with a series of events set to open doors in the UK, Germany and the Netherlands.