News & Analysis on Cosmetics Innovation
Amsterdam-based AkzoNobel has expanded its production capacity of dimethylether (DME) at its Rotterdam plant as part of a strategy for growth, with cosmetics named as one of Akzonobel’s key markets for the product.
In light of worrying economic times, a new survey released by the Credit Suisse Research Institute (CSRI) has noted that the cosmetic industry has picked up, driven by three of the four BRIC markets.
As the Middle Eastern cosmetics market experiences an upturn in fortunes, the skin care segment holds the largest growth potential, according to market analyst Euromonitor.
Although social media and mobile strategies are revolutionizing the marketing of cosmetic and personal care products, this trend is leading to growth in couponing and price promotions, notes market researcher Kline.