Going green adds to costs but boosts opportunity, report
Many personal care companies are currently facing the dilemma of making further investment in sustainability and becoming greener against a backdrop of rising costs and inflation.
News & Analysis on Cosmetics Innovation
Many personal care companies are currently facing the dilemma of making further investment in sustainability and becoming greener against a backdrop of rising costs and inflation.
SOPHIED, the Sustainable Bioprocesses for the European Colour Industries, an EU funded research project, has developed eco-friendly dyes made from enzymes that can be used to colour cosmetic products.
Estée Lauder has launched an anti-ageing cream specifically targeting European women as they have different needs to women around the world, according to its own consumer research.
Beiersdorf has engaged UK-based Brandbank as part of a concerted drive to up its digital presence and online sales; one of the company’s top business priorities.
Fujifilm is expanding beyond the Asian market with the launch of its skin care line in Europe, planned for February 2012.