News & Analysis on Cosmetics Innovation
Building on the success of being the biggest pack type used in volume terms in the personal care market in 2010, flexible packaging is predicted to continuing to perform the best in that packaging market, according to Rexam.
Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging and dedicated retail channels important to future growth...
France-based Ecocert has recently acquired Indiana Certified Organic (ICO), a certification body which operates in the US.