Skin care to drive European beauty packaging market says Rexam
Global packaging firm Rexam expects the skin care market to lead market growth in the European beauty packaging with consumer demands and innovations key to its success.
News & Analysis on Cosmetics Innovation
Global packaging firm Rexam expects the skin care market to lead market growth in the European beauty packaging with consumer demands and innovations key to its success.
The natural and organic beauty sector certification system is far from perfect and needs to be more unified to gain industry confidence from manufacturers to consumers according to Euromonitor.
Women in the UK are more likely to turn to skin care and anti-ageing products than cosmetic surgery in order to maintain a youthful appearance and this is having a very positive effect on skin care sales.
Incorporating therapeutic skin care products into their range may be the key for future success as the market sees significant growth, according to market analyst Euromonitor.