Archives for April 28, 2011

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Elizabeth Arden narrows losses on increased revenues

By Simon Pitman

Elizabeth Arden is continuing to reduce its losses as it benefits from restructuring initiatives and experiences a turnaround in sales for both the domest US market and internationally.

Unilever employs underarm tactics with new Dove deodorant

By Andrew McDougall

The Anglo-Dutch consumer product giant has launched its latest deodorant range through its Dove brand following, a strategy inspired by a recent survey highlighting the fact that women feel their underarms are unattractive.

Debenhams launch Beauty Club iPhone app

UK-retailer Debenhams has launched the Beauty Club iPhone app, which is free to download and fully transactional, containing advice, incentives and tips for cosmetics and fragrance purchases.