L’Oreal lifts the lid on its newly-opened Gerland R&D centre
We spoke to L’Oréal’s scientific communication director, Patricia Pinaud to find out more about the objectives behind its newly opened Predictive Evaluation Center.
Archives for April 21, 2011
Rimmel debuts interactive in-text ads for make up products
UK cosmetic brand Rimmel London has become the first fast moving consumer goods company to advertise using interactive in-text ads to highlight two of its key brands.
Beiersdorf forecasts tough year for its personal care business
Speaking at the 2011 Annual General Meeting in Hamburg yesterday, Beiersdorf CEO Thomas Quaas says that personal care sales are likely to remain level with last year, while profits will be hit by restructuring costs.