Sephora brand launches first Photoshop-free ad campaign
The French beauty company has made a bold advertising step by deciding to publish what is claimed to be the world’s first unretouched make up advertising campaign.
Archives for March 16, 2011
IFF expects higher than predicted cost increases
International Flavors and Fragrances (IFF) has said that rises in input costs have been more exaggerated than were first predicted, leading the company to enter into ‘aggressive’ pricing strategy negotiations.
IMCD expands INEOS distribution partnership into India
Speciality chemicals distribution company IMCD will be supplying INEOS Oligomers’ polybutene range in India.
Final countdown to in-cosmetics Milan 2011
It is just two weeks until Europe’s biggest event for cosmetics and personal care suppliers, in-cosmetics Milan 2011 opens its doors. And the Cosmetics Design team will be there reporting on all the big news.
Symrise launches echinacea ingredient for cosmetics
Ingredients supplier Symrise has launched a 100 per cent echinacea extract for anti-ageing cosmetics.