Archives for November 2, 2010

← 2010

Fragrance choice dependent on mood, study shows

By Andrew McDougall

When it comes to fragrance purchase women are sidelining factors such as price or celebrity endorsement and will choose their scent based on how they feel, market analyst Mintel claims.

Jafra seeks global expansion in BRIC markets

Jafra Cosmetics plans to expand its international presence by turning to new markets over the next five years in Asia, Latin America and Eastern Europe, starting with India.