Men’s grooming trend influences latest introduction of on-the-go products
As men become more interested in grooming products, and the market shows significant growth, more companies are introducing products to meet market demands.
Archives for October 21, 2010
Firmenich to set up new sustainable supply partnerships for fragrance ingredients
Switzerland-based flavour and fragrance company Firmenich revealed in its 2010 sustainability report that it is establishing four new sustainability partnerships.
Axilone produces new caps for Ted Lapidus and Givenchy
France-based packaging company Alixone has manufactured a new cap for the women’s fragrance White Soul by Ted Lapidus as well as the spray caps and silver rim for Givenchy’s ‘Play for Her’ perfume.
How to successfully market and position a nutricosmetic product
Positioning and marketing beauty from within products presents a unique set of challenges that require a clear and targeted strategy, explains Imedeen marketing director Marie-Louise Haxthausen.