Cosmetics companies need to work to retain trust in their advertising
Widespread mistrust in the media, corporations and advertisers suggests cosmetics companies need to work hard to retain the trust of consumers with their marketing communications.
Archives for June 22, 2010
Plan to turn Kenyan weed into cosmetics wins global award
A team of students from Kenya has bagged the Global Enterprise Experience award for a project that proposes to develop cosmetics from the Amaranth plant.
BASF buys Cognis to secure top position in personal care
Chemicals giant BASF has confirmed it will acquire fellow German specialty chemicals company Cognis in a deal that values the company at €3.1bn.
Soliance partners with Amyris to produce renewable squalane
France-based cosmetics ingredients supplier, Soliance, has partnered with renewable products company Amyris to produce squalane for cosmetics using synthetic biology.
SGD appoints former Graham Packaging exec as new CEO
France-based SGD Group has appointed former Graham Packaging exec Ashok Sudan to the position of CEO, effective from July.