News & Analysis on Cosmetics Innovation
Colour cosmetics are increasingly evolving to offer additional functional benefits and L’Oreal-owned brand Lancôme is tapping into this trend by applying the active complexes seen in the brand’s skin care range to its latest mascara product.
British pharmacy chain Alliance Boots has signed an agreement with consumer giant Procter & Gamble to continue the European roll out of its Boots Laboratories product brand.
Euromonitor International has pinpointed ‘cocooning’ as a major new trend in cosmetics packaging. The term refers to a lifestyle shift in which people are increasingly interested in indulging in at-home treatments.
The emergence of the ‘conscience-consumer’ in recent years has moved Corporate Social Responsibility (CSR) from the periphery to the centre stage of cosmetics and personal care companies. But do the main brands share a common vision for the future, and...