Clarins fragrance launches brand building site with user generated content
Clarin’s Thierry Mugler fragrance brand has launched a website inviting users to share what it means to be a woman in an attempt to grow the brand.
Archives for March 17, 2010
Facebook Index tracks most popular cosmetics brands
E-business marketing and management company, Stylophane, has launched a Facebook Index that tracks the most popular cosmetics brands on the social networking site.
Procter & Gamble reformulates Herbal Essences to reduce ‘toxic’ chemicals
Procter & Gamble is reformulating its Herbal Essences range to reduce the concentration of 1,4-dioxane in the products, according to a preliminary agreement between P&G and environmentalist David Steinman.
Australian biotech company signs deal to take roll-on testosterone global
US pharmaceutical company Eli Lilly has signed a provisional deal with Australian biotech company Acrux to commercialise its roll-on testosterone technology.
Ethical engagement is crucial for brand differentiation, conference reveals
A conference held by the Matinales de la Cosmétique in Paris this week has underlined the importance of ethical engagement with consumers as a means of giving brands a purpose.