Value for money wins over price for fragrance
Concentrating on value for money rather than price could be the key to growth in the fragrance market, as consumers are not necessarily looking for the cheapest products.
News & Analysis on Cosmetics Innovation
Concentrating on value for money rather than price could be the key to growth in the fragrance market, as consumers are not necessarily looking for the cheapest products.
Germany-based raw materials supplier Dr Straetman’s has launched a natural, antimicrobial ingredient for cosmetic products.
Reducing the appearance of age spots is the claim of Switzerland-based Rahn’s new ingredient, Illumiscin.
One of the biggest challenges to natural and organic companies is ensuring a reliable supply of quality raw materials, but experts believe investing in the supply chain is a viable solution.