Nivea taps into men’s grooming with website launch
Beiersdorf, owner of the global Nivea brand, has launched a new website called the Groom Room, aimed at providing an online resource for male personal care needs.
News & Analysis on Cosmetics Innovation
Beiersdorf, owner of the global Nivea brand, has launched a new website called the Groom Room, aimed at providing an online resource for male personal care needs.
A stress busting spray based on the smell of cut grass will soon hit the market and researchers claim the potential for cosmetics and fragrances is significant.