Marketing of green packaging should be avoided, says professor
Green marketing of sustainable packaging materials can be a boomerang that comes back to hit brands in the face, says professor.
Archives for February 6, 2009
GSK aims to increase its global oral care sales
UK-based pharmaceutical and health care player GlaxoSmithKline (GSK) has announced strong oral care results and says it will target further growth with a raft of new product launches.
Sephora and fragrances help drive LVMH performance
A combination of good product diversity, further boosted by strong personal care sales helped give LVMH a solid performance during the fourth quarter and 2008.
BASF readies itself for Ciba integration
BASF will be reorganising its business segments this spring to prepare for the integration of Ciba into the company.