Superbrands need a set of recognisable values
Creating an emotional link between the consumer and the product may be the key to becoming a superbrand, according to a marketing expert.
Archives for July 30, 2008
Half of new sun care launches fail to combine UVA and UVB screens
Latest research shows that although an average of two sunscreens have been launched in Europe every day over the past year, less than half combine both UVA and UVB sunscreens.
Unilever struggles in the economic gloom
Falling sales volumes, rising commodity costs and the strong Euro colluded in the second quarter to drag down Unilever’s profits.
IFF results suffer from weak fragrance sales
International Flavors and Fragrances reports an increase in turnover and reiterates predictions for future growth, although fragrance sales continue to disappoint.
Eyelash conditioner launched with cell boosting properties
Skin Research Laboratories has launched a new eyelash conditioner and growth promoter to rival an array of similar products that have hit the market recently.