Archives for June 20, 2007

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Parlux plans marketing blitz this fall

Still building trying to rebuild itself after boardroom struggles and administration problems caused by its rapid expansion, Parlux Fragrances has hired new public relations agencies to help restart corporate growth.

UK company starts backlash against anti-ageing market

By  Louise Prance

In keeping with the emerging consumer trend for ethical cosmetic purchasing, a UK firm has re-launched its organic skin care line, incorporating a more ethically-based marketing strategy.

Symrise join microbial genome research programme

By  Louise Prance

In an attempt to further develop its R&D and provide ethically sourced ingredients Symrise has joined the Industrieverbund Mikrobielle Genomforschung association, which promotes microbial genome research.

GeneLink to develop personalized skin care with PhytoRich

By  Simon Pitman

Bioscience company GeneLink has signed a licensing and distribution agreement with PhytoRich, to develop and market personalized skin care products linked to GeneLink's proprietary genetic assessment technologies.

Packaging designed for cosmetics convenience

By  Ahmed ElAmin and Simon Pitman

Two new paper-based tetrahedral packaging products for the convenience market are designed to dispense juices, or sauces and condiments.

Ukraine hair care market reports strong growth

By  Louise Prance

The Ukraine hair care market is said to be on the rise, one more reason for the increasing importance that emerging markets such as this are playing in international cosmetic manufacturer's strategies.