Archives for April 29, 2007

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Finland updates cosmetic advertising regulations

By  Louise Prance

New regulations have been compiled in Finland that state that cosmetic manufacturers must be able to substantiate any claims that indicate scientific results following the use of product, stating on what research or sample the result is based.

Lutein awareness continues to grow across Europe

By  Stephen Daniells

Awareness of lutein in Europe is growing year on year, according to a new consumer survey that shows the potential of marketing to expand the food supplements market in Europe.

Avon targets premium fragrance market with new partnership

By  Louise Prance

Leading direct selling leader Avon has partnered with French fashion designer Christian Lacroix to produce two fragrances for men and women in a bid to expand its presence in the premium fragrance market.