News & Analysis on Cosmetics Innovation
Momentive Performance Materials has launched an anionic film-forming emulsion for the hair care segment, Silsoft Style, aimed at providing enhanced manageability and curl retention for styling products.
Cosmetic retailers are being urged to target masstige and premium segments in order to stay abreast of the upsurge in supermarket retailing cosmetics – which are predicted to account for over half of all beauty sales by 2011.
Following the recent sale of its Hirtler soap factory to an independent buyer, Beiersdorf has stated this week that it will sell its logistics centre in Hamburg in a bid to bring the realignment of its supply chain organisation programme to an end...