Nivea Beauté packaging gets new look
The rebranding of Beiersdorf's Nivea Beauté range has involved a comprehensive re-design of the brand logo and packaging by German company DieterBakicDesign.
News & Analysis on Cosmetics Innovation
The rebranding of Beiersdorf's Nivea Beauté range has involved a comprehensive re-design of the brand logo and packaging by German company DieterBakicDesign.
Following a presentation at the Cosmetics Business Summit in Brussels on Friday, European Commission Günter Verheugen has pledged to protect and honour its consumers through three main channels - REACH, the end of animal testing and improving the...
Despite all the new technology and science, the basic idea behind cosmetic products has remained the same for thousands of years, as a recreation of ancient Roman cosmetic has demonstrated in Wales.