Archives for June 26, 2006

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Ascendia relaunches baby toiletries brand

By  Simon Pitman

In an attempt to tap into significant opportunities in the baby personal care sector bought about by shifting demographics, Ascendia Brands is relaunching its Baby Magic baby toiletries range by revamping the brand's image and extending the line...

Johnson & Johnson buys up Listerine brand

By  Simon Pitman

New Jersey-based Johnson & Johnson has bought the Pfizer healthcare division for $16.6bn in a deal that wins the company the much sort after Listerine oral care brand.