Competition heats up in China skin care market
The race between home-made, joint-venture and imported skin care products is becoming increasingly fierce as the market matures and segmentation becomes more defined.
News & Analysis on Cosmetics Innovation
The race between home-made, joint-venture and imported skin care products is becoming increasingly fierce as the market matures and segmentation becomes more defined.
With the 'megabrand' emerging as a strong force during 2005, market experts are predicting that leading global manufacturers will be investing considerably more to develop a handful of key brands during the course of 2006.