Beiersdorf updates Nivea Beauté packaging
German cosmetics giant Beiersdorf has updated the packaging for its Nivea Beauté line in an attempt to freshen up the product's image 11 years after it was first launched, reports Simon Pitman.
News & Analysis on Cosmetics Innovation
German cosmetics giant Beiersdorf has updated the packaging for its Nivea Beauté line in an attempt to freshen up the product's image 11 years after it was first launched, reports Simon Pitman.
With the latest market survey revealing that more than 70 per cent of Britons do not know what the UV index represents for weather forecasts, aims to harmonise and simplify the present SPF standard for sunscreen products are now all the more pressing,...
The European Cosmetic Toiletry and Perfumery Association (Colipa) published its annual financial review of retail sales prices for the industry, showing that in 2004 overall growth rates continued to fall in Western Europe, whereas Central and Eastern...