Archives for December 16, 2004

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Tennis star signs up with Parlux

Tennis star Andy Roddick has signed an exclusive license agreement with Parlux Fragrances to launch a signature fragrance under his own name. Parlux expects to launch the fragrance before spring 2006 and it is said that Roddick will play a creative...

easyGroup targets 'no-nonsense man'

High profile entrepreneur Stelios Haji-Ioannou, the man behind the Easy brand, has turned his hand to men's cosmetics with the launch of a nine product range for the UK market. The launch aims to muscle in on the growing male grooming sector by...

Rexam pumps up the fragrance

Rexam Dispensing Systems has supplied a custom-made pump for Liz Claiborne's new line Curve Crush fragrances for men and women.