News & Analysis on Cosmetics Innovation
Looking for higher growth and lower risks, the world's leading cosmetics companies are diversifying their distribution channels, in particular focusing on mass retail outlets which they had previously spurned. Estée Lauder is no exception, recently...
"Get sexy lips with once a day application". You may not believe it but this is a beauty product ad targeted to men. Beauty products companies have identified men as another sales growth driving opportunity with new research pitching the UK male...
French cosmetic group Inter Parfums is aggressively going at the male personal care market following its joyful experiences in pampering men with beauty products.
Building on its recent sales growth in emerging markets such as China and Russia, Avon has launched a new body care line in the Ukraine.