News & Analysis on Cosmetics Innovation
Dyeing and bleaching are very common processes, however, due to hair growth and color fading, consumers may find themselves frequently repeating the procedure. Consequently, those chemical procedures can severely damage the hair, leaving it brittle, rough and lacking vitality.
To combat these effects, Symrise developed an exclusive, 100% natural active, based on a blend of ingredients from the Amazon, which both protects and repairs damages caused by chemical treatments
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Sustainability plays a key role in today's beauty industry. Symrise’s Consumer & Market Insights department is closely following this topic and its evolution over time. Thanks to Infegy Atlas, a social listening platform1, we studied the mentions of...
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Perceptions and attitudes have changed. Traditionally, we aimed at eradicating all bacteria, fungi, and viruses that we perceived as threats to our health and wellbeing. At Symrise, we are passionately welcoming beneficial microorganisms into our lives.
The ‘clean’ movement is more and more of interest to consumers looking for enjoyable but responsible experience. Multifunctionals have a key role to play here, bringing additional benefits and sensorial qualities to formulations. Download this paper to...
SymDeo® B125 is a patented and simple aliphatic alcohol. It supports especially long lasting protection against body odor. While deodorants alone are typically only tested up to 24 hours, our clinical data prove that SymDeo® B125 alone reduces body odor...
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