Globally, the beauty industry is in the midst of a transformation, driven by evolving consumer needs and a greater emphasis on sustainability and personalisation.
The global beauty market is projected to grow at an annual rate of 6% by 2028, with notable regional variations.¹ Europe, encompassing both Western and Eastern regions, is expected to experience a more moderate growth rate of 8%.¹
In contrast, other regions such as the Middle East and Africa are anticipated to see higher growth, with a forecasted 10% increase.¹ Latin America and Asia-Pacific are also expected to perform strongly, with growth rates of 7% and 6%, respectively.¹ This steady expansion across various regions reflects the dynamic and evolving nature of the beauty industry globally.¹
Globally, entry-level prestige and prestige beauty products grew by 10% and 11%, while luxury beauty saw a 13% increase.¹
Despite an influx of luxury beauty offerings in 2023 and 2024, including from brands outside the traditional beauty sector, the luxury beauty market still has room for further expansion.¹
This is especially true for Europe, as the key categories driving the growth in Europe includes premium fragrances (+6.8% CAGR), lip products (+6.2% CAGR), skincare (+4.6% CAGR) and eye makeup (+4.5% CAGR).²
Niche fragrances, favoured by informed consumers and without celebrity endorsements, are poised for significant growth. Craftsmanship and ingredients are key to these brands' appeal. As the market grows, larger beauty companies will invest in or acquire emerging brands, but scaling them without losing loyal customers will be a challenge.³
As Meiyume prepares to participate in Paris Packaging Week (PCD) 2025 for the third time, the event serves as an opportunity to highlight its role as a key innovator in beauty packaging.
With a strong focus on sustainability, creativity, and consumer-driven solutions, Meiyume aims to influence the packaging industry on a global scale through its insights-driven solutions.
Insights powering the future
Mintel identifies the following overarching trends for 2025, which will manifest in different ways across the beauty industry:⁴
- A focus on ownership, individuality and efficacy
- The rise of climate-adaptive beauty, localism and minimalism
- A return to comfort, nostalgia and slow living
Meiyume’s Beauty Intelligence Platform (BIP), a cutting-edge tool leveraging AI and machine learning, coupled with Meiyume’s in-house intelligence team that condenses and analyses the industry, has been pivotal in identifying and driving key trends for brands in 2025:
1. Stone-effect and luxury ceramic decor
Sophisticated designs such as Maie Piou’s volcanic-effect fragrance caps and Oquist’s handcrafted ceramic jars highlight the push for tactile, artisanal packaging. Meiyume empowers brands to recreate these luxury aesthetics sustainably, blending functionality with high design value.
2. Glassification: Elevating packaging elegance
Glass packaging continues to dominate with its ability to capture light, appeal to touch and convey luxury through weight.⁵ From Valentino’s studded glass caps to Bottega Veneta’s Murano-inspired bottles, glass is redefining beauty packaging. Meiyume ensures these designs align with modern sustainability goals.
3. Heritage beauty
Cultural storytelling through packaging is on the rise, exemplified by Balmain’s Les Éternels and Hermès' Collier de Chien-inspired fragrances. Storytelling is a powerful tool for helping audiences understand the value of a brand. It builds brand trust and loyalty by aligning with the key priorities and interests of consumers.
A community-first, purpose-driven marketing strategy focuses on creating authentic, engaging stories that emotionally resonate with audiences. Consumers value authenticity, transparency and positivity in brands, seeking connections with those that reflect these qualities.⁶ Meiyume enables brands to honour their roots while innovating for the future.
4. On-the-go portability
Urban lifestyles demand practical yet elegant solutions. Consumers in cities typically look for products that are both functional and elegant, ensuring they can easily integrate into their busy routines without compromising on style. Chanel’s N°5 L’Eau portable bottles and Valentino’s fragrance accessories exemplify this trend, and Meiyume’s bespoke ergonomic and compact designs can cater to consumers’ mobility needs.
Unveiling innovation at Paris Packaging Week 2025
At stand J190 in the PCD section, Meiyume will showcase how its insights-driven approach translates into innovative packaging solutions. For this new edition, Meiyume is preparing an original and disruptive stand that truly reflects the company vision.
Visitors can expect a bold and immersive experience showcasing how Meiyume helps brands unlock their full potential, not only in luxury beauty packaging but also in wine and spirits. Pushing the boundaries of design, creativity and sustainability, visitors can catch a glimpse into the future of packaging.
An immersive innovative experience
The booth will deliver a bold, engaging representation of Meiyume’s mission to help brands unlock their full potential. Featuring a curated selection of luxury beauty and wine and spirits packaging, the exhibit will highlight its ability to combine innovation and sustainability.
Beauty Intelligence Platform (BIP)
Central to its presentation is BIP, which empowers brands to make data-backed decisions. From identifying market opportunities to designing trend-driven solutions, BIP has been integral to helping brands stay ahead.
Client-centric collaboration
At the heart of Meiyume’s success is its close collaboration with clients. Its end-to-end capabilities – from concept to production – will be brought to life through storytelling that showcases how they helped brands achieve its packaging goals.
Shaping the future of beauty
Following a successful showcase at Cosmopack Asia 2024, where the company introduced cutting-edge trends and tailored solutions, Meiyume is set to present a dynamic experience at Paris Packaging Week, taking place from 28-29 January 2025.
At Cosmopack Asia 2024, Meiyume demonstrated why it is at the forefront of industry trends. From showcasing double-chamber eco-friendly designs to unveiling nature-inspired fragrance collections, it proved Meiyume’s ability to adapt to diverse market needs. These innovations set the stage for its 2025 vision.
For a personalised experience, Meiyume offers an exclusive private client immersion, providing an in-depth look at its latest innovations and bespoke solutions. Join Meiyume to discover how beauty packaging can be smarter, more sustainable and inspiring.
References
1. McKinsey & Company. The beauty boom and beyond: Can the industry maintain its growth?
2. Euromonitor International. Health and Beauty.
3. BeautyInc. L’Oréal CEO Outlines What Is Powering the Beauty Market Today and Tomorrow.
4. Mintel. 2025 Global Beauty and Personal Care Trends.
5. Cosmetics business. Glassification and pharma style: Meet the new beauty packaging trends.
6. Forbes. How To Maintain Success As A Heritage Beauty Brand In 2024.
