Brand innovation

P&G beauty brand Max Factor returns to US market

Max Factor returns to US market

By Deanna Utroske

As of yesterday, the color cosmetics brand from P&G is available (online) in the States for the first time in six years—a test perhaps, to gauge whether the personal care giant should grow its makeup business globally.  

Skinny & Co director gives the low-down on the coconut oil craze

Skinny & Co director gives the low-down on the coconut oil craze

By Simon Pitman

Cosmetics Design caught up with Monique Wallace, director of sales and partnerships at Skinny & Co, to find out all about the big trend for coconut oil. In this video interview Wallace talks about why consumers are buying it, how the company sources...

Is beauty from within set to make a comeback?

Is beauty from within set to make a comeback?

By Simon Pitman

Beauty from within never went away in Asia, but in Europe initial enthusiasm waned, while in the US it never really took off in a big way. So is the time now ripe for firms to be investing in the area again?

Six years of research results in the Blue Beautifly skin care range

Six years of research results in the Blue Beautifly skin care range

By Simon Pitman

Cosmetics Design recently caught up with Vida Karamooz, founder and CEO of Blue Beautifly. The idea for Blue Beautifly evolved from six years of research that included the study of ayurveda  medicine and herbalism, resulting in a line that is both sustainable...

OPI moves into the retail business with first UK flagship

OPI moves into the retail business with first UK flagship

By Michelle Yeomans

OPI Nails has ventured into the retail space with its first flagship spa in the UK where it will offer luxury manicures and pedicures as well as a fully stocked range of its nail care products for consumers to take home.

Infusers, a whole new category of beauty product from BioMod Concepts

Infusers — a whole new category of beauty product

By Deanna Utroske

A unique, reusable delivery system that promises to optimize cosmetic science and applicator design for results far beyond what creams or wet masks can provide, infusers are the creation of BioMod Concepts. To find out more, Cosmetics Design interviewed...

L'Oreal leads the way for beauty marketing on Snapchat

L'Oreal leads the way for beauty marketing on Snapchat

By Lucy Whitehouse

L’Oreal has launched a 'lens’ on Snapchat, a social media platform increasingly favoured by millennials, in an industry-leading move that again confirms the company’s digital clout.

Max Factor ventures into augmented reality

Max Factor ventures into augmented reality

By Simon Pitman

P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

Ulta Beauty announces plans for satellite headquarters

Ulta Beauty announces plans for satellite headquarters

By Deanna Utroske

The private label brand and beauty retailer has its offices in Bolingbrook, Illinois, a west suburb of Chicago, and this summer Ulta will open space in the heart of the city for up to 100 employees.

Global beauty app set to launch in Asia

Global beauty app set to launch in Asia

By Lucy Whitehouse

Vaniday, an international beauty app, has turned its sights to global expansion with its recently announced launch in Asia, where its efforts have begun in Singapore.

Could music affect your skin care experience? Shiseido thinks so…

Could music affect your skin care experience? Shiseido thinks so…

By Andrew MCDOUGALL

Shiseido has sought to make skin care techniques and treatments ‘even more enjoyable and beautiful’ by developing Omotenashi Sound, aesthetic music software that enhances the power of touching the skin, in what the firm calls ‘acoustic beauty care.’

The Old Spice brand portfolio gets a make-over

The Old Spice brand portfolio gets a make-over

By Simon Pitman

Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.

CosmeticsDesign-Europe.com’s Top 5 articles of 2015!

CosmeticsDesign-Europe.com’s Top 5 articles of 2015!

By Andrew MCDOUGALL

There is no doubt that 2015 was another exciting year in the cosmetics industry with much happening, and here are the top 5 hitting stories of the last 12 months, touching on some of the hottest topics in EMEA.

Unilever reformulates to cater to cavity issues in Ghana

Unilever reformulates to cater to cavity issues in Ghana

By Michelle Yeomans

Unilever has reformulated its Pepsodent toothpaste to include 'three levels of protection' to combat high rates of oral decay in Ghana, following a report published by the World Health Organisation.

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