At the Consumer Electronic Show (CES) 2025 in Las Vegas, the L’Oréal Group has unveiled a breakthrough device for longevity skin science, L’Oréal Cell BioPrint.
The firm said that the innovation is a “tabletop hardware device” that “provides personalised skin analysis in just five minutes, using advanced proteomics”, which is the study of how protein composition in the human body affects skin ageing.
L’Oréal Groupe explained that the device “reveals how mechanisms in the human body can affect skin’s appearance.”
Cell BioPrint was created in partnership with the Korean startup NanoEnTek and produces a personalised skin assessment in minutes that can assess:
• Skin’s biological age to calculate skin’s age, determine how fast it is ageing and provide personalised advice on how to slow down the appearance of ageing.
• Predict personal responsiveness to certain key ingredients, eg retinol.
• Predict potential skin issues before they become visible.
L’Oréal said the innovation is backed by decades of research and knowledge building by L’Oréal’s Advanced Research team, which have identified unique biomarkers in the skin that can indicate key components of healthy-looking skin and longevity.
The device uses NanoEntek’s exclusive microfluidic lab-on-a-chip technology, which leverages some of the startups’ 100+ patents to measure the presence of L’Oréal‘s protein biomarkers in five minutes.
How does it work?
To get a personalised skin summary, the user will need to:
1. Put a facial tape strip on their cheek and place into the buffer solution.
2. Load the solution into the L’Oréal Cell BioPrint cartridge and insert it into the machine for analysis.
3. Wait for L’Oréal Cell BioPrint to process the sample, while the Skin Connect device takes several images of their face and they answer a short questionnaire about skin concerns and ageing.
Microfluidic lab-on-a-chip technology
Deputy CEO for research, innovation and technology at L’Oréal Groupe, Barbara Lavernos, noted how the innovation was an “exclusive microfluidic lab-on-a-chip technology coupled with our century-long skin science leadership.”
Lavernos also said the invention “offered people the ability to discover deeper insights about their skin through specific biomarkers and to proactively address the beauty and longevity of their skin.”
According to L’Oréal Group, Cell BioPrint will pilot with a L’Oréal brand in Asia later in 2025.
