The 8 beauty brands that nailed TikTok marketing strategy
TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility.
The social media app is increasingly a non-negotiable part of most beauty brands’ core marketing strategy, especially for businesses that are looking to target Gen Z, which apparently comprises 60% of the app’s audience.
However, it seems as though some marketing departments have just got it that little bit more ‘right’ than others. We’ve rounded up the beauty brands that have seen the most marketing success on the app...
L'Oréal laboratory head on new anti-pigmentation ingredient Melasyl
After 18 years of research, the French beauty multinational L’Oréal recently introduced a breakthrough new molecule that’s designed to address localised pigmentation issues that lead to age spots and post-acne marks.
It took L’Oréal’s scientists 18 years of research to get the ingredient right and it’s now available to consumers in La Roche Posay’s MelaB3 serum and MelaB3 SPF30, and brands including L’Oréal Paris and Vichy also plan to formulate with the new molecule.
We spoke to L'Oréal’s Cheffe de laboratoire (head of laboratory) Peggy Sextius to learn more…
Where did it go wrong for MAC Cosmetics (and other once popular brands)?
Once the must-have brand of makeup artists and influencers across the globe, this year MAC Cosmetics saw sales drop, along with Estée Lauder Companies (ELC) heritage brand Estée Lauder brand.
However, some of ELC’s other brands, such as Jo Malone and La Labo, continue to stay popular with consumers. So what's happening here? We spoke to industry analysts and creative experts to understand what makes a once-popular brand rapidly fall out of touch in today’s market.
Blue beauty: what’s new in marine ingredients for cosmetics?
Marine ingredients such as microalgae and seaweed are a sustainable, upcycled and efficacious ingredient option being used in more topical and ingestible cosmetics products.
Searching for cosmetics ingredients that are natural, clean-label, kind to the environment AND efficacious is no easy task. However, the current re-focus on marine ingredients, known as ‘blue beauty’, is one viable way to meet these demands. Find out more on the latest developments.
6 new innovations in natural skin care ingredients
Cutting-edge ingredient launches that skin care formulators need to know about…
What’s happening in the skinification of hair care?
The skinification of hair care movement has involved the inclusion of hero skin care ingredients such as collagen, niacinamide, salicylic acid, hyaluronic acid and peptides being integrated into more new hair product launches over the past year.
This is now evolving beyond a simple demand for skin care-inspired ingredients to develop into a whole ‘hair wellness’ routine. And there has also been more skin care-inspired trends, claims and marketing messaging infiltrating the hair care industry, too.
https://www.cosmeticsdesign-europe.com/Article/2024/02/15/Skincare-ingredients-for-hair
A focus on the cosmetics industry landscape in 2024: part I
What’s happening in the beauty and personal care industry at a global level? Is the industry thriving? And what kinds of products are consumers currently favouring and why? A beauty expert from Euromonitor shares exclusive insights in part I of this big picture look at the cosmetics industry.
When did 10-year-olds start worrying about skin care?
Dove spoke out against young girls increasingly being exposed to adult skin care content and feeling “societal pressures to adopt unnecessary anti-ageing skin care routines.”
The Unilever brand launched a social media marketing campaign to raise its concerns about ‘appearance anxiety’ in young girls and the negative impact this will have on their self-esteem.
How climate change is impacting skin care NPD
As air temperatures continue to rise and more of the world experiences extreme weather conditions, this is likely to negatively impact more people’s skin and create a need for new cosmetics solutions…
As the growing need for these products becomes more apparent, more cosmetics businesses are innovating in the climate-adaptive skin care space – often using natural ingredients made from hardy plants or herbs that are built to withstand the toughest circumstances.
https://www.cosmeticsdesign-europe.com/Article/2024/03/18/Climate-change-and-skin-care-NPD
13 key insights from cosmetics industry leaders in CEAC
This year’s Cosmetics Europe Annual Conference kicked off in Brussels with a theme of ‘Visions and Reflections’ and its opening session featured a host of industry leaders that have an impact on the European cosmetics industry and beyond – sharing their views on what’s most poignant and pressing for the beauty and personal care industry right now.
The issue of ever-changing and hard-to-pin-down regulations was high on the agenda in terms of R&D and the concept of ‘essentiality’ and how businesses can convey this topic to regulatory bodies was a focus for many.
Cosmetics Europe’s director-general John Chave was joined on stage by leading industry decision makers, with video interludes from the heads of some of the world’s biggest beauty and personal care companies – such as Kenvue, L’Oréal, Estée Lauder Companies, and P&G.
We summarised key insights from a host of industry leaders who spoke at the opening session.
