The A-list-dermatologist-led brand, which is headquartered in the US, only launched into the UK market in September 2023, but has been scanning thousands of its customers’ faces over the past nine months in order to recommend ultra-tailored skin care regimes for them.
To reveal some key learnings about its customer base in this market, the brand has extracted from AI data of 70,000 face scans in the UK.
Redness: a big concern in the UK
Most of the customers scanned were aged between 28 and 38, and 90% were female.
According to the findings, the top skin concerns in the UK skin care market are dullness (56%), redness (33%), and pore size (31%).
The brand also noted redness is a bigger concern in the UK market in comparison to other markets – with 33% of UK customers in the UK affected by red-toned skin, in comparison to 28% globally.
Another major finding in this market was that the lighter the skin tone, the more concerned the customer was with dullness.
For this particular concern, the brand's AI system was most likely to recommend its Simon Ourian MD Brightening Booster product, which is enriched with 20% stable Vitamin C.
The skin care brand also shared that in its UK customer base, most of its consumers had fair skin and their main skin concern was skin dullness.
It noted that through the skin consultation, the team noticed that very few consumers used SPF protection daily and that many consumers thought that getting a tan would make their skin look brighter – when in fact sun exposure causes skin damage, which leads to further dullness, uneven pigmentation, and premature ageing.
Meanwhile, consumers with a darker skin tone were generally more concerned with having larger pores, which technically makes sense, as darker skin produces more melanin than fairer skins and the melanocytes contribute to pore size and appearance.
The brand noted that some studies also show that darker skin produces more sebum than fairer skin, which also influences pore size.
For this concern, its AI system recommended Simon Ourian M.D. Refining Booster, which contains cotton thistle and algae extract to refine skin texture.
“AI in beauty is the way forward”
According to the brand’s CEO and co-founder, Shari Jafari, the future of the beauty industry lies in technology.
“At Simon Ourian M.D., beauty and technology go hand in hand where we recreate the offline experience online and ensure a high-touch experience for every client – making Dr Simon’s leading cosmetic dermatology expertise available throughout an AI-enhanced virtual consultation,” she explained.
“We’ve been intrigued by these results,” continued Jafari, noting that the brand had launched into the UK market just before the winter months.
“Taking over the winter months, we’d say the dullness results do align with the season, and it’ll be interesting to analyse the AI data later in the year to understand how our skin concerns change over the seasons.”
The pioneering brand is set to launch into many new markets and Jafari shared that it will be “using our real-life AI data to develop products that relate to each market rather than being led by supposed trends.”
“AI in beauty is the way forward and as an early adopter, we’re excited to see where this takes us,” she concluded.
