Beauty NPD roundup: May

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10 new beauty and personal care product launches to know about…

Augustinus Bader x Sofia Coppola the Tinted Balm

Film director Sofia Coppola has partnered with beauty brand Augustinus Bader to revamp its lip balm.

The new launch comes in comes in three shades: a deep pink, plum and coral and features a blend of plant-based butters with the brand’s signature TFC8 patented technology.

“The dark pink is from a favourite discontinued lipstick I used to get at a drugstore in Paris, and red coral is based on a colour I like when at the beach or in summer,” Coppola shared, in a statement about the collaboration.

Augustinus Bader x Sofia Coppola the Tinted Balm
Augustinus Bader x Sofia Coppola the Tinted Balm

Film director Sofia Coppola has partnered with beauty brand Augustinus Bader to revamp its lip balm.

The new launch comes in comes in three shades: a deep pink, plum and coral and features a blend of plant-based butters with the brand’s signature TFC8 patented technology.

“The dark pink is from a favourite discontinued lipstick I used to get at a drugstore in Paris, and red coral is based on a colour I like when at the beach or in summer,” Coppola shared, in a statement about the collaboration.

Olay Cleansing Melts
Olay Cleansing Melts

According to P&G, this new innovation has been 10 years in the making, with 50 different patents. The water-activated cleansing squares are designed to create a microbubble lather when ran under the tap, which that gently cleanses and tones skin in one step. It comes in a choice of three different ingredient varieties: hyaluronic acid, vitamin C and retinol.

Lottie London x Outer Banks makeup collection
Lottie London x Outer Banks makeup collection

A six-piece makeup collection that was inspired by the Netflix series Outer Banks. The curated selection pays homage to beachy lifestyles and comprises lip, cheek and eye products, as well as a moisturising dry oil that leaves a shimmering finish.  

Maison Francis Kurkdjian Aqua Universalis
Maison Francis Kurkdjian Aqua Universalis

The luxury fragrance house Maison Francis Kurkdjian has branched out into laundry care, at a lower price point than its opulent perfume.

The brand has created a new laundry detergent & softener and fragranced linen mist in its Aqua Universalis scent, to add a little extra glamour to household chores.

Tropic Skincare Radiance Cleanser Pore-Refining Cleansing Oil
Tropic Skincare Radiance Cleanser Pore-Refining Cleansing Oil

The 100%-natural cleansing oil deeply cleanses pore and extract impurities.

The formula is designed for oily and blemish-prone, sensitive skin and contains azelaic acid to keep skin clear and oil-soluble vitamin C to neutralise free radicals and brighten skin.

Kiko x Bridgerton limited edition collection
Kiko x Bridgerton limited edition collection

Kiko Milano has celebrated the launch of series three of Netflix’s period drama Bridgerton with a new limited-edition, eight-piece range that includes face, eye and lip products based around the makeup looks in the series.

CEO Simone Dominici, said the collection was “a dream for Kiko Milano, a perfect match that adds another exciting chapter to our story."

SkinCeuticals Clear Daily Soothing UV Defense SPF 50
SkinCeuticals Clear Daily Soothing UV Defense SPF 50 (Hand-out/SkinCeuticals)

SkinCeuticals latest clinically tested suncare launch helps to minimise redness, dryness, and discomfort while protecting skin from the sun.

The formulation features a blend of 2.5% Tripeptide and 0.5% Bisabolol to help reduce inflammation and visible skin redness, as well as 7% Glycerin for hydration and protection. It also includes patented Netlock UV technology: a blend of Zinc Oxide, Homosalate, and Octisalate, to enhance sun protection.  

Wella Professionals WELLOXON PERFECT salon colour developer
Wella Professionals WELLOXON PERFECT salon colour developer

Wella’s new product line was designed with sustainability top-of-mind – from the formula, to packaging materials, to transportation, to in-salon use.

The new formula is vegan, free of mineral oil, and the first product in the cosmetics industry to use carbon-reduced hydrogen peroxide created by ingredients supplier Evonik, which is certifiedii to reduce carbon emissions in comparison to the hydrogen peroxide used in the previous formula.

La Roche-Posay Mela B3 Dark Spot Serum & Mela B3 UV Daily Moisturiser SPF 30
La Roche-Posay Mela B3 Dark Spot Serum & Mela B3 UV Daily Moisturiser SPF 30 (Hand-out/La Roche-Posay)

Both new launches feature Melasyl – L'Oreal's new anti-pigmentation ingredient that was based on 18 years of research.

The serum features Melasyl plus 10% Niacinamide to help visibly reduce skin discolouration, including sunspots, age spots, post-acne marks while respecting the natural tone of all skin.

Meanwhile, Mela B3 UV Daily Moisturiser with SPF 30, blends Melasyl with 5% Niacinamide to protect skin from sun damage while improving the appearance of dark spots.

Aveda be curly advanced
Aveda be curly advanced

Aveda’s new collection for curly hair features seven products that are designed to cleanse, condition, prime, and style all types of textured hair.

The plant-based, silicone-free formulas were tested for four years on all types of textured hair, from 2A – 4C patterns. to ensure efficacy on all types of curls, coils and waves.

The formulation also features a special peptide that was derived from hydrolysed pea protein and vegetable protein.

Christine Hall, Vice President of R&D at Aveda explained more about this plant-based ingredient. “These owe their efficacy to the hydrolysis process, which breaks down these proteins into small, potent peptide components. The diminutive size of these peptides facilitates their penetration into the hair, delivering unparalleled strengthening benefits.”