Brand news: KIKO Milano, St Tropez; Kylie Cosmetics; Kiehl’s; Boots

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The latest beauty and personal care brand news updates you’ll want to know about…

KIKO Milano sells majority stake to L Catterton

L Catterton, a buyout business that’s backed by LVMH, has purchased a majority stake in the Italian, mass-market cosmetics brand, KIKO Milano, according to the UK newswire Reuters. 

The deal was rumoured have been valued at around €1.4bn (including debt).

KIKO Milano – one of the world's biggest privately-owned makeup brands – was founded in 1997 by the Percassi family, who also founded men’s barber shop brand Bullfrog.

KIKO Milano sells majority stake to L Catterton
KIKO Milano sells majority stake to L Catterton

L Catterton, a buyout business that’s backed by LVMH, has purchased a majority stake in the Italian, mass-market cosmetics brand, KIKO Milano.

The deal was rumoured have been valued at around €1.4bn (including debt).

KIKO Milano – one of the world's biggest privately-owned makeup brands – was founded in 1997 by the Percassi family, who also founded men’s barber shop brand Bullfrog.

Kiehl’s speaks out against kids using adult’s cosmetics
Kiehl’s speaks out against kids using adult’s cosmetics

Kiehl’s has launched a creative new marketing campaign to highlighted its views that children should not be using anti-ageing creams and other cosmetics designed for adult skin. Instead, it focused on their need to wear sunscreen.

L'Oréal CEO Nicolas Hieronimus took to Linkedin to state: “I love this campaign which illustrates our Group position on kids and beauty products. At L'Oréal, we are committed to not intentionally market our products to kids under 16 years old unless they meet a very specific need like eczema or acne,” he said.

Kylie Cosmetics launches in India
Kylie Cosmetics launches in India (Hand-out/Kylie Cosmetics)

Kylie Jenner’s beauty brand Kylie Cosmetics has launched into the India market.

The Coty-owned brand has partnered with an Indian omnichannel specialist House of Beauty for the move. The products will be sold in 25 Sephora India stores across the country, as well as online on Sephora India’s website.

Of the global expansion, Jenner stated: "I am so excited to launch Kylie Cosmetics in India – I created Kylie Cosmetics to give my fans access to the makeup products that I use and love, and I can't wait to share my collection with all my fans in India."

PZ Cussons to sell St. Tropez
PZ Cussons to sell St. Tropez

The Manchester-based beauty and personal care business is set to sell pioneering self-tan brand, St. Tropez.

In its third quarter trading update, PZ Cussons noted that St. Tropez had grown significantly since it had acquired the brand and had established a leading position in the US self-tan market.

In a statement the business noted that despite the long-term growth potential in the US, “this growth will be harder to realise under PZ Cussons’ ownership, given the need to allocate resources across our diverse geographic and category footprint. We therefore plan to realise shareholder value by initiating a process to sell the brand to an owner better placed to capture the brand’s significant long-term potential.”

Boots: biggest range of Leaping Bunny-approved, own-brand beauty on UK high street
Boots: biggest range of Leaping Bunny-approved, own-brand beauty on UK high street

UK health and beauty retailer Boots has been named as having the biggest range of Leaping Bunny-approved own-brand beauty products available on the UK high street.

More than 500 of Boot’s own-brand beauty products, including cosmetics, skincare, personal care and grooming are now Leaping Bunny-approved. The accreditation is a mark of approval from Cruelty Free International and is a globally recognised standard for assessing cruelty-free cosmetics.

Boots noted that this was: "a big hop in the right direction for affordable and accessible cruelty-free beauty".

The said that more of its own-brand labels, including Soltan, Natural Collection, Tea Tree and Witch Hazel, Boots Ingredients and Boots Vitamin C, will receive Leaping Bunny approval. These will join the likes of 17, Botanics, Soap & Glory and Liz Earle Beauty Co., which already held the accreditation.

The retailer has always been ahead of the pack on this ethical issue. It stopped conducting or commissioning animal testing on its own-brand products in 1995 – 23 years ahead of the UK Government’s policy ban on cosmetics animal testing.