Mintel talks beauty trends: AI and neurocosmetics

By Kirsty Doolan

- Last updated on GMT

We spoke to Mintel to learn more about the use of AI and the neurocosmetic trend: both seen at this year’s In-Cosmetics Global 2024 show…

The use of AI was a notable theme across various elements of the supply chain at this year's In-Cosmetics Global trade show in Paris. 

A focus on 'neurocosmetics' and the brain-skin axis was another significant theme, with a multitude of cosmetics ingredients suppliers seen innovating in this space. 

We caught up with Mintel’s director of beauty and personal care, Andrew McDougall, to learn more about these two key topics and to find out what it means for the future of the industry...

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