6 hair care brands focusing on ingredients innovation
In a similar narrative to the skin care category, hair care consumers are now demanding increasingly high-tech products, while also taking a more holistic approach to hair health and wellness. As these trends merge we are seeing even more ‘skinification of hair care’.
As the category places more emphasis on efficacious ingredients; showcasing what they do and exactly how they work, we’ve explored some of the key innovator hair care brands that are currently trailblazing in this space…
#1 Happy Hair People
The outside-of-the-box brand has created hair care products using mood-boosting fragrance technology: MoodScentz, which it stated is "scientifically proven to enhance happiness and create a positive frame of mind."
It offers three ranges for different hair types – Straight Talkin', Ride the Waves and Yes Curl – and is working with non-profit Project Healthy Minds to help make mental health services more accessible to all.
