8 beauty brands that have nailed TikTok marketing strategy

TikTok is increasingly a non-negotiable part of most beauty brands’ core marketing strategy, especially for businesses that are looking to target Gen Z, which apparently comprises 60% of the app’s audience.

However, it seems as though some marketing departments have just got it that little bit more ‘right’ than others.

So, without further ado, in number #1 place is​ Huda Beauty...​

Followers: 9.3 million

Likes: 199.7 million likes

Huda Beauty was hailed as the most popular beauty brand on TikTok within Cosmetify’s Most Popular Beauty Brand 2023 Report – with 9.3 million followers to date.

The brand was founded in 2013 by makeup artist Huda Kattan, who is regarded as one of the most influential women in the global beauty industry and was ranked 10th on Forbes​ Richest Self-Made Women’s list.

Kattan's fanbase and position as a prominent influencer could be considered as driving the brands success, as could her encouragement for her community to support those in need and to take note of the conflict occurring around the world.