'Mob wife’ makeup and other TikTok beauty trends

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Image: @ingaterner (TikTok)

From the Mob wife-inspired look to ‘hair training’, we share the beauty trends that are dominating the social media channel right now.

Mobster wife aesthetic

Less is no longer more. It seems the Quiet Luxury trend and Clean Girl aesthetic are well and truly over for 2024 and we’re now seeing the total opposite in the form of ‘the Mobster wife’ look. This super-glam trend involves a heavy smoky eye, teamed with a flawless base and red or super-glossy lips, stiletto-pointy nails and big hair. Think Sharon Stone in Casino.

Mobster wife aesthetic
Mobster wife aesthetic

Less is no longer more. It seems the Quiet Luxury trend and Clean Girl aesthetic are well and truly over for 2024 and we’re now seeing the total opposite in the form of ‘the Mobster wife’ look. This super-glam trend involves a heavy smoky eye, teamed with a flawless base and red or super-glossy lips, stiletto-pointy nails and big hair. Think Sharon Stone in Casino.

Bow nails
Bow nails

Image @thenaillologist

This ultra-feminine nail trend involves painting the nails in various colours before drawing intricate bows on top and potentially adding a little embellishment with nail gems for a pretty look.  

Sunset hair
Sunset hair

@nyc.hairgoddess

This trending hair colour trend involves layers of bright colours like pink and orange that are carefully blended into each other to resemble a beautiful sunset.

High weight v low weigh visual features: AKA ‘looksmaxing’
High weight v low weigh visual features: AKA ‘looksmaxing’

@christendominique

Looksmaxing – AKA the art of trying to make the most of your visual appearance with beauty and health hacks – was trending last year, but a current micro trend within this space is the ‘High visual weight’ v ‘Low visual weight’ in terms of facial features. This involves deciphering which one you are, to know whether to apply heavy, dramatic makeup such as a winged cat-eye, or to take a lighter approach with more of a girl-next-door look.

High visual weight faces have more pronounced features that stand out, such as strong bone structure or prominent features that can carry bold makeup styles. Whereas low visual weight faces have softer, rounder features. The trend is supposed to help people select the most flattering makeup styles for their face.

Other trending topics that fall into the ‘looksmaxing’ trend are: ‘what’s your canthal tilt’? – which can apparently be a signifier of attractiveness; if you are ‘boy pretty’ or ‘girl pretty’ – so whether the person embodies traits that men traditionally find attractive or ones that girls conventionally think are attractive; and whether you are ‘bunny’, ‘deer’, ‘fox’ or ‘cat’ pretty.  

Hair training
Hair training

@abbeyyung

Also known as ‘scalp training’ and ‘oil training’, this term is racking up views on TikTok and involves leaving longer periods between washing hair to train hair to produce less oil after a while, so you can spend less precious time washing hair. As a result, many trichologists are taking to TikTok to explain the potential issues with over-washing or under-washing the hair.