FRUU
Category: Skin and body care
What makes it different to other plant-based beauty brands?
UK-based beauty brand FRUU makes its cosmetic products with ‘wonky fruit’.
Its co-founder Terence Chung was a scientist developing antibiotics from plant sources who noticed that fruit was an overlooked source material for cosmetics.
“A lot of fruit is wasted because its perishable and there are always a lot of offcuts from the juicing industry for example,” he shared.
Many of its ingredients in its formulations are freshly pressed instead of water-based. “We use the seeds and kernels of ‘waste fruit’ for example,” explained Chung. “Our lime and lemon seed oil comes from the Italian lemon production industry. These are cold pressed into oil and used as an emollient in our cosmetics. We are also using the peel to extract oils too.
Category: Skin and body care
What makes it different to other plant-based beauty brands?
UK-based beauty brand FRUU makes its cosmetic products with ‘wonky fruit’.
Its co-founder Terence Chung was a scientist developing antibiotics from plant sources who noticed that fruit was an overlooked source material for cosmetics.
“A lot of fruit is wasted because its perishable and there are always a lot of offcuts from the juicing industry for example,” he shared.
Many of its ingredients in its formulations are freshly pressed instead of water-based. “We use the seeds and kernels of ‘waste fruit’ for example,” explained Chung. “Our lime and lemon seed oil comes from the Italian lemon production industry. These are cold pressed into oil and used as an emollient in our cosmetics. We are also using the peel to extract oils too.
Category: Hair care
What makes it different to other plant-based beauty brands?
It’s said that 2024 is the year of hair care and US-based natural hair care company Sothis Pure Beauty has taken its plant-based range of shampoos, conditioners and the like to a new level by using “beauty alchemy” and making them ‘energy-charged’ to “provide you with the best healing power available.”
Category: Fragrance
What makes it different to other plant-based beauty brands?
The Bordeaux-based French perfume brand creates its scents in France in collaboration with Grasse-based perfumers and uses a minimum of 90% of natural ingredients – thereby lessening use of synthetic fragrances. And instead of using traditional alcohol in its formulations, it uses alcohol derived from alternative plant-based sources such as corn and beet.
Category: Colour cosmetics
What makes it different to other plant-based beauty brands?
The Berlin-based company creates nail polishes made from botanicals and fermented biotech innovations from plants such as cassava, sugar cane, corn, and wheat, which it said still creates high-performance formulas.
It also has an in-house Research and Development team to ensure it stays “at the forefront of clean, natural and performative products.”
and said it ensures its labs develop formulations with a maximum concentration of natural origin ingredients (no easy feat for a nail polish).
Category: Skin care and colour cosmetics
What makes it different to other plant-based beauty brands?
For over 20 years, Chantecaille has combined plant-based ingredients for skin care and cosmetics with cutting-edge anti-ageing technologies and formulation techniques.
It was also one of the first brands to introduce plant stem cells for its ingredients/formulations, which it claimed is its: “secret to sustainable beauty, as they are pure and use little soil and far less water than field sourcing does.”
Category: Skin care and body care
What makes it different to other plant-based beauty brands?
The brand said it takes a “From bush to bathroom” approach towards its products. The formulations are made with Australian botanicals that “have been used for thousands of years to treat and heal”, such as witch hazel, aloe vera, tea tree and kaolin clay.
Category: Skin care and body care
What makes it different to other plant-based beauty brands?
Weleda is founded on the principle of Anthroposophic medicine, which “takes a holistic view of the human being and promotes a healthy balance between body, mind and spirit.”
The brand was founded in the early 1920s by physician Ita Wegman and the philosopher/scientist Rudolf Steiner who recognised the connections between nature and the human body, mind and spirit. The duo started producing medicines and body care products made using natural, plant-based ingredients, and the rest is history.
Category: Skin care and aromatherapy
What makes it different to other plant-based beauty brands?
Natural therapist Farida Irani created the Ayurveda aromatherapy brand Subtle Energies back in 1993. The brand concept is based around Ayurveda Aromatherapy: a combination of the Ayurveda philosophy and principles utilised in blending rare and potent essential oils from the Vedic pharmacy, most of which are not known in the western aromatherapy world.
In the 1990s on a trip to India, Irani came across distillers who were producing rare and exotic oils, such as Mogra, Tulsai, Saffron and Kewda, and she began to work with them.
“These oils were not just the traditional lavender or geranium oils, they were unique and rare in their chemical compositions, which gave a profound aroma for skin, mind and body,” she shared.
Category: Hair care and Skin care
What makes it different to other plant-based beauty brands?
Hempz deserves a mention for being a visionary brand in the world of hair and skin care as it saw the untapped beauty/wellness benefits of the Cannabis sativa plant long before the CBD boom.
Since 1998, it’s used hemp seed oil is the key ingredient for its hair and skin formulations stating that 20 years ago: “hemp seeds were a mainstay of health food stores, not beauty aisles.”
