9 'plant-based' beauty brands with a clever twist
FRUU
Category: Skin and body care
What makes it different to other plant-based beauty brands?
UK-based beauty brand FRUU makes its cosmetic products with ‘wonky fruit’.
Its co-founder Terence Chung was a scientist developing antibiotics from plant sources who noticed that fruit was an overlooked source material for cosmetics.
“A lot of fruit is wasted because its perishable and there are always a lot of offcuts from the juicing industry for example,” he shared.
Many of its ingredients in its formulations are freshly pressed instead of water-based. “We use the seeds and kernels of ‘waste fruit’ for example,” explained Chung. “Our lime and lemon seed oil comes from the Italian lemon production industry. These are cold pressed into oil and used as an emollient in our cosmetics. We are also using the peel to extract oils too.
