NPD Launch Pad: new beauty innovations

NPD-Launch-Pad-new-beauty-innovations.jpg
UK retailer Superdrug has just created a skin care range especially for menopausal women

Trailblazing new product launches in the beauty and personal care industry.

You’re Looking Well The Regime

You’re Looking Well is an ‘inside-out’ regime that combines topical skincare and ingestible supplements made in small batch sizes. The subscription-only product comprises a Day Cream, Day Pill, Night Cream, and Night Pill that claims to offer the user glowing skin, a healthier gut with more regular bowel movements, sounder sleep, better energy levels and improved cognitive function.  

The supplements feature a Live Bacteria Blend formulated by a leading dietician Sophie Medlin that has also been approved by gut microbiome expert Professor Glenn Gibson. It consists of Lactobacillus paracasei (Lpc-37), Bifidobacterium lactis (BI-04), and Bifidobacterium lactis (HN019), which the brand said “work together to provide 1) healthier skin, 2) improved gut health, 3) improved cognitive function.” It also highlighted that the blend is encapsulated in a delayed-release capsule to ensure bacteria remains live and active when it reaches the gut.

The Day Cream features a microbiome complex that is claimed to support the skin’s ecosystem of bacteria with pre- and post-biotics that work in tandem with the probiotics in the Day Pill.

You’re Looking Well supplement and topical product regime
You’re Looking Well supplement and topical product regime

You’re Looking Well is an ‘inside-out’ regime that combines topical skincare and ingestible supplements made in small batch sizes. The subscription-only product comprises a Day Cream, Day Pill, Night Cream, and Night Pill that claims to offer the user glowing skin, a healthier gut with more regular bowel movements, sounder sleep, better energy levels and improved cognitive function.  

The supplements feature a Live Bacteria Blend formulated by a leading dietician Sophie Medlin that has also been approved by gut microbiome expert Professor Glenn Gibson. It consists of Lactobacillus paracasei (Lpc-37), Bifidobacterium lactis (BI-04), and Bifidobacterium lactis (HN019), which the brand said “work together to provide 1) healthier skin, 2) improved gut health, 3) improved cognitive function.” It also highlighted that the blend is encapsulated in a delayed-release capsule to ensure bacteria remains live and active when it reaches the gut.

The Day Cream features a microbiome complex that is claimed to support the skin’s ecosystem of bacteria with pre- and post-biotics that work in tandem with the probiotics in the Day Pill.

VA J- J Visor
VA J- J Visor

A vagina protection shield that’s intended for use at home or in salon environments (eg spray tanning booths) to provide protection from germs and UV rays. The company said it is also ideal for women to use when trying on swimwear or shielding the delicate area during hair removal. 

The shield is made from high-quality medical-grade polymer, which the company said is safe, hypoallergenic, and gentle on the skin and it has a flexible and ergonomic shape.

It is a patented design with a utility patent and was originally developed with a gynaecologist in 2007. It was withdrawn from the market due to company issues but has now been acquired and re-launched 16 years later into a market that’s potentially more open to this kind of product.

Superdrug’s B Menopause skin care range
Superdrug’s B Menopause skin care range

Menopause beauty is a growing area for NPD and UK high-street retailer Superdrug has just launched B. Menopause – a capsule skin care collection with products priced between £13.99 - £16.99.

The products feature peptide technology and have been trialled and tested by over 500 people, with users seeing visible results – 71% of users said they noticed a difference after using the Hydrating Sleep Cream once. 

Kate Beavis, a Menopause Wellness Practitioner and TikTok Influencer (Fearless At 50), is an advocate of the new range and said: “It’s truly fantastic to see a brand like Superdrug launch a menopause range – especially one that is so aligned with the way women are feeling. We don’t know what to expect when experiencing the menopause and we certainly can’t pre-empt what happens to our skin. For me, my skin was drier, spot-prone, and I just didn’t feel like me. It can have a huge knock-on confidence, I remember thinking, why are my usual products just not working?”

Weleda’s Pomegranate Regenerating Body Butter
Weleda’s Pomegranate Regenerating Body Butter (steffen hofemann)

The new vegan-formulation body butter created for maturing skin is NATRUE-certified authentically natural and made with UEBT-certified sustainable, ethically-sourced ingredients.

The brand said pure plant extracts support the skin’s own regeneration processes and activate cell renewal naturally formulated to noticeably firm and improve skin elasticity.

It’s made with organic shea and cocoa butters, regenerating pomegranate seed oil and nourishing safflower seed oil, as well as Centella asiatica extract.

Weleda also highlighted how the new body butter also contains an organic skin-soothing pomegranate peel extract that is packed with cell-protecting polyphenols – to showcase how the beauty industry can upcycle precious ingredients from the food industry that would otherwise go to waste.

Almora Botanica’s FLY FIT ESSENTIALS
Almora Botanica’s FLY FIT ESSENTIALS

The skin care kit was specially created to combat dehydration and water retention from flying. It features Radiance Day Face Oil and a rounded gemstone magic mushroom massagers that gives gentle acupressure around the face area to help encourage blood circulation and lymphatic drainage.

The products in the kit are designed to be combined with Face Yoga Fitness to energise, rejuvenate and lift travellers’ skin efficiently and on the go.

Mylee’s Crème Caragel
Mylee’s Crème Caragel

A new potted gel polish that gives full coverage and ultra-pigmented colour in one sweep and is the perfect texture to create nail art.

The brand said it cures like normal gel polish in just 30-60 seconds and works for all skill levels.

Sol Defense Gummies by Inner Glow
Sol Defense Gummies by Inner Glow

These vegan-formula Sol Defense Gummies Daily are a ‘daily shield against UV threats’ and are designed to be used in tandem with topical sunscreen.

The supplement was created by dermatologist Dr Noreen Galaria. It features a blend of ingredients including skin-loving niacinamide and polypodium leucotomos, which the company said is derived from a fern and scientifically proven for its sun protection capabilities.