COSMOSS
Supermodel Kate Moss’ beauty and wellness brand has just announced a partnership with Deepak Chopra, Founder of Chopra Foundation, with an emphasis on supporting people’s mental health and wellbeing.
From January 2024, COSMOSS and the Chopra Foundation will collaborate on a series of events and use the NeverAlone.Love platform (an alliance of people and organisations dedicated to creating a new vision for mental and emotional health) to share insights and learnings.
Deepak Chopra said: "On behalf of the Chopra Foundation, I am deeply grateful for the collaboration with COSMOSS on creating a more peaceful, just, sustainable, healthier and joyful world with Kate Moss, who is supporting the Chopra Foundation's work."
"When I started to take care of myself, things began to change," said Kate Moss of the collaboration.
Supermodel Kate Moss’ beauty and wellness brand has just announced a partnership with Deepak Chopra, Founder of Chopra Foundation, with an emphasis on supporting people’s mental health and wellbeing.
From January 2024, COSMOSS and the Chopra Foundation will collaborate on a series of events and using the NeverAlone.Love platform (an alliance of people and organizations dedicated to creating a new vision for mental and emotional health) to share values, insights and learnings.
Deepak Chopra said: "On behalf of the Chopra Foundation, I am deeply grateful for the collaboration with COSMOSS on creating a more peaceful, just, sustainable, healthier and joyful world with Kate Moss, who is supporting the Chopra Foundation's work."
Unilever’s Dove brand has long been a champion for body positivity and this year it placed the potentially toxic effects of social media in the limelight, putting a focus on the mental health issues faced by young women surrounded by images of ‘perfect’ influencers dishing out ‘toxic advice’.
The brand launched various campaigns around this topic and released research regarding the effects of social media on young people’s mental health. One poignant campaign was well a mini film Cost of Beauty: A Dove Film, which documented Mary a young woman recovering from an eating disorder through snippets of her childhood as a happy, smiling girl to an emaciated young woman.
The campaign was designed to support legislation to regulate social media content and brings together various NGOs to help provide young people with better access to mental health resources and to work to make social media safer.
Gen Z-focused Body Proud is all about supporting the mental health of its fanbase. The brand is based around self-acceptance and the acceptance of others and its latest campaign ‘Don’t Fall for the Smooth Talk’ was created to raise awareness of catfishing and safe online dating.
Body Proud is partnering with The Cyber Helpline, a charity and movement led by the cyber security community that wants to support victims of cybercrime and online harm.
Global Marketing Director at Body Proud Nora Zukauskaite said: "Now we are coming into ‘cuffing’ season, there are added pressures experienced by young people around catfishing and cybercrimes to enjoy online dating safely. At Body Proud, we are on a mission to encourage Gen Zs to enjoy cuffing season and raise awareness of catfishing and safe online dating and educate Gen Z and #TEAMPROUD.”
Actress Selena Gomez’s beauty brand puts an emphasis on supporting young people and has been open about her own mental health issues in a bid to raise awareness.
“Sometimes, my highs are really high, and my lows can take me out for weeks at a time. When I found out I suffer from mental health issues, in many ways it was a relief because I could better understand what’s going on. I realised that there was a way to get help, and for me, that also meant finding the right treatments,” Gomez shared on Rare Beauty’s website.
The brand has various initiatives, including the Rare Impact Fund, which helps people access the resources they need to support their mental health. It donates 1% of all sales to the Fund and also fundraises with philanthropic foundations and corporate partners to increase access to mental health services in educational settings. It works closely with mental health charities and publishes and annual ‘social impact’ report, as well as regular blog post articles about mental health.
Coty-owned brand Philosophy was ahead of its time when it put a focus on mental health in 2014 by launching the hope & grace initiative, and it still displays these brand values today.
For every product sold, the brand donates 1% of its sales to the hope & grace fund and claims to have raised $5,800,000 over the past nine years.
Each year it uses the funds to award financial grants to various organisations that aim to promote of mental health and wellbeing, or help to prevent and treat related issues.
