Check out our recap of the most-read beauty and personal care stories of June 2023 – featuring our analysis on the Thai beauty market, the future of generative AI in beauty, and more.
![GALLERY](https://www.cosmeticsdesign-europe.com/resizer/v2/WPFL5QWGRVLRNFYLN5I27L4ZPY.jpg?auth=0b91bcd072bb3ef111ca20df99771928f92b4062a9bc3fdb8fa4217a301e7b78&width=650&height=365&smart=true)
![How to win over… the bold and innovative Thai beauty consumer](https://www.cosmeticsdesign-europe.com/resizer/v2/TLSIWWEHORJA5BJ5PKXDMBS7DQ.jpg?auth=fd35d16febbec4af0b2596db2886e7535ab5de9980e258b210d891071f64173f&width=726&height=407&smart=true)
Exclusive insights from Thailand's beauty players, including Karmart, Dr. Barbara Sturm and G&M Cosmetics, shed light on the unique perspectives of the Thai beauty consumer and reveal the drivers behind one of South East Asia's most exciting markets.
![Shiseido will 'turn away' from heavy promotions in China to achieve sustainable sales growth](https://www.cosmeticsdesign-europe.com/resizer/v2/4SDUGEVJVVNPPKOLJEDR7WJGNA.jpg?auth=36db5cd78102c03af98ae4731a810f3cebea025f2178e6b51dbb2730776fc2ed&width=1310&height=738&smart=true)
Shiseido is set to move away from 'extreme' promotions during China's mega shopping festivals as it works towards sustainable and profitable growth.
![Barrier benefits: SHISEIDO to unveil foundation that strengthens skin barrier with fermented extracts](https://www.cosmeticsdesign-europe.com/resizer/v2/R54U6XOTQRLI7EHZFP4O2TRZUQ.jpg?auth=a746cd9c2d9a052e1c549d267265c1e0773de3fcbb1ffc4ef026a7975902f8b2&width=1200&height=676&smart=true)
Japanese beauty brand SHISEIDO will launch a brand-new foundation in September that claims to bolster and fortify the skin's natural barrier with fermented kefir extract.
![Transparency, discovery, creativity: How generative AI will influence the future of beauty](https://www.cosmeticsdesign-europe.com/resizer/v2/3AIC6TU5FZJRZA3TNMGFCZOCTY.jpg?auth=7c38a616648b7fec82632cbdef7fb923fe9df32afc5581a32521fc78dcc8d1ff&width=2121&height=1193&smart=true)
Generative artificial intelligence (AI) has the potential to transform the beauty industry by empowering consumers and fostering innovation.
![Brand story: Updates from Coty, Kao, Puig and more top beauty brands](https://www.cosmeticsdesign-europe.com/resizer/v2/O4UHMCX76RMJ7HQ67O3DNFOOOA.jpg?auth=5e9571e064ebd5c9678648161840f06c08b85e64b030e00c528342a5f88e7540&width=999&height=563&smart=true)
We round up our most-read stories on the top beauty brands, featuring news updates from Coty, Kao, Puig and more.
!['A clear winner': India a 'key priority' for global beauty firms after China troubles — Nykaa](https://www.cosmeticsdesign-europe.com/resizer/v2/XAW4HAIHSNMQDEPLKQMOF6IHJ4.jpg?auth=78fa88e277ee857482ed0036b6b7fc4a174c3c826386092ebe5f559e73e9a4b1&width=1440&height=810&smart=true)
India's beauty and personal care sector is emerging as a major beneficiary as global beauty players look to 'diversify and de-risk' from China, says Nykaa's beauty chief.
![Clean craze: Olive Young expects clean beauty portfolio to achieve $200m in sales this year](https://www.cosmeticsdesign-europe.com/resizer/v2/OELJTQBVS5OAXG2T2EUIBM6YXE.jpg?auth=3d86a96952d0d493add528b19dbc032956f02caecb6f6af4a23cefcface38693&width=999&height=562&smart=true)
South Korean health and beauty retailer Olive Young is expecting its clean beauty brands to rake in $200m in sales this year as demand for clean products remains voracious among consumers.
![Plastic-free stores, low–waste packaging, recycling programme: K–beauty brand Melixir's multi-pronged approach to sustainability](https://www.cosmeticsdesign-europe.com/resizer/v2/6XG3KDYERFPMRGNSXRR2CF3LXY.jpg?auth=04ed28473d89d00834ac7ffcb7752deffcd5760a8aacc0e4bfd2c99f15c57f0f&width=725&height=408&smart=true)
Korean skin care brand Melixir has embarked on a vigorous expansion campaign across Asia via Sephora, while also working on its sustainability initiatives and new products targeting the skin microbiome.
!['From fad to long-term trend': China grants licence for in-store personalised cosmetics services to SkinCeuticals, Estée Lauder and L’Oréal](https://www.cosmeticsdesign-europe.com/resizer/v2/ALOIRB4YRZPAPBRASTL6BLCBWI.jpg?auth=ca0b0b253c5334b524c95979600efc098c0f199c56077edc69524f99ffeb0c2f&width=725&height=408&smart=true)
China's personalised cosmetics industry has hit a new milestone, with Shanghai leading the way in allowing approved retailers to produce customised products in stores, although challenges in quality and safety management remain to be overcome.
![Fragrance of the future: Symrise aims to unearth mega brand potential in China](https://www.cosmeticsdesign-europe.com/resizer/v2/63SUQMVYJJOAHFTT5YSM4I23EQ.jpg?auth=731c4ef93c5fb54fe0c98dcbef5c40e6e46293f76be51a045adfd087f627b8d8&width=1000&height=667&smart=true)
Symrise is on the search to identify a homegrown brand that could redefine China's fine fragrance landscape and challenge Western fragrance powerhouses for the hearts and noses of perfume aficionados.