From July 11th through the 13th of this year, Cosmoprof will be hosting its highly anticipated 20th anniversary convention in Las Vegas, Nevada at the Las Vegas Convention Center (LVCC). As detailed in a recent organizational press release, “the event has established a reputation for connecting brands with top retailers, distributors, suppliers, and media professionals.” Further, this year the event has attracted “44% of first-time attendees to Cosmoprof North America, eager to expand their business networks and explore collaboration opportunities.”
This year’s schedule features educational opportunities through Cosmotalks, the Entrepreneur Academy, and Cosmopack Education, including a new panel called "The Evolution of Influencer Marketing on Social” for press, influencer, social media, and marketing attendees. Organizers will also be hosting the 20th Anniversary Soiree on the evening of July 11th where Cosmoprof North America & Cosmopack North America Awards winners will be announced.
To learn more about some industry trends that will be showcased at this year’s conference, as well as new events and special educational opportunities, CosmeticsDesign interviewed Liza Rapay, Head of Marketing at Cosmoprof North America for her insights.
CDU: What are some of the most exciting industry trends that we can expect to see at this year’s Cosmoprof (NA-LV) show?
Liza Rapay (LR): Consumers today are highly knowledgeable about beauty. Thanks to tutorials on TikTok, they are well-versed in skincare and have a deep understanding of various ingredients.
Brands are stepping up to meet their high standards by creating captivating and innovative products. Aesthetic treatments are gaining importance, with formulations that soothe the skin and incorporate cutting-edge ingredients post-treatment.
The link between skincare and mental well-being is also in the spotlight. Beauty that goes more than skin deep. Additionally, personal care products are being enhanced, including beautifying deodorants and filters that improve the skin-friendliness of tap water.
Fruit-infused products are also gaining momentum, from the moisturizing qualities of avocado and melon to papaya, conjuring a colorful, abundant mood.
CDU: What are some of the most intriguing educational opportunities being offered this year?
LR: For the first time, the State of the Business Industry presented by Larissa Jensen of Circana, formerly NPD and IRI, will show the complete view of actual sales and consumer behaviors across both the prestige and mass beauty markets.
Disrupted Beauty Retail Part 1 is presented and moderated by Wendy Liebmann of WSL Strategic Retail. Beauty Retail is experiencing a magnificent disruption as mass and luxe merge, e-commerce becomes commonplace, marketplaces provide daily beauty, digital and the Metaverse dominates conversations, and influencers redefine norms.
This panel is joined by Noah Rosenblatt, Space NK’s North America President, Andrea Harrison, VP of Merchandising Beauty and Personal Care, CVS, and Nyakio Grieco, Co-founder of Thirteen Lune.
Building Beauty Retail for the Multicultural Consumer is moderated by Jessica Cruel, Editor in Chief, Allure, joined by retailers and beauty executives leading the way on inclusivity to learn about opportunities for brand growth.
CDU: Are there any new or special opportunities, seminars, or events being offered for the first time during this year’s show?
LR: This year signifies a significant milestone as Cosmoprof North America proudly commemorates its 20th anniversary. To commemorate the occasion, we are hosting the Cosmoprof North America 20th Anniversary Soiree.
The Soiree, hosted on the first day of the event (July 11), will celebrate two decades of bringing the beauty industry together and will feature a presentation of the Cosmoprof North America & Cosmopack North America Awards winners. For the first time, this year’s winners, along with all global Awards winners, will be presented and displayed at Cosmoprof Bologna in March 2024.
CDU: What are some anticipated highlights from this year’s scheduled CosmoTalks, CosmoTrends, or the Buyer Program?
LR: Our investment in the buyer program has increased by 50% compared to last year. This has led to a significant increase in the number of sponsored retailers and buyers from around the globe participating in the program.
CDU: Based on current registrants, are you anticipating a high turnout for this year’s event for attendees? For exhibitors?
LR: We are thrilled to beating numbers from last year and with more international exhibitors this year as compared to last year. We also have exhibitors for the first time representing these countries: Indonesia, Latvia, Malaysia, Monaco, Paraguay, Romania, and South Africa.
CDU: Anything else to add?
LR: This year, over 40% of our new visitors are firstcomers.
We are also excited about the return of the China Pavilion and Chinese exhibitors who couldn’t attend last year because of their country’s restrictions.
